Sunday, 22 March 2009

Method of demographic research

This i show i have been gathering my demographic research. (I hope its the right way...)
First of all i used acorn I downloaded their acorn classifications pdf. This document classes every type of hierarchy in the country from wealthy achievers to hard pressed. It categorizes people. So therefore what i had to do is find out the average income for my target audience (doctors, nurses etc) and categorize them. Once i knew what categories they are in i could search the site for the demographic details on everyone one who's in that category. - Acorns classifications
Teachers income - - £28 931 OR £31 178 in London Area.
Nurses Income - - £28,400
Doctors Income - - between £34,584 and £64,632

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